What to Do If Your Social Media Presence is Lacking

Last Updated on October 12, 2021 by Guest

Your business not only needs to be online, but you need to pay close attention to your social marketing efforts. It’s almost impossible to increase revenue and obtain new customers without a social media presence. Unfortunately, as a small business, you only have a limited number of resources to help you improve your social media presence. If your social media presence is lacking, read on for tips and tricks to improve it.

Use Software

Improving your social media marketing efforts means posting at the correct times of the day. You may not have the time to post on social media every day, but when you post, make it count by posting when your followers are most active. As a business owner, you don’t have time to log into social media multiple times a day to interact with your customers or make posts.

With the right tools and software, you can schedule posts at the right time of day to help you stay active and save time. The software allows you to manage all of your social media accounts in one dashboard so you can schedule an entire month’s worth of posts in just a few short minutes.

The software can also give you insights into your followers, including when they are online, so you can make sure your organic posts are reaching the most people possible. This type of software provides tips and tricks for improving posts by cropping images and optimizing copies.

Use Social Media for Customer Service

When your customers have a question or concern, they want an answer immediately. Fewer people are jumping at the chance to give your business a call. Instead, many people would rather send you a message on social media. When they send you a message, they immediately expect an answer.

While your posts should be one of your main priorities, you should focus more on providing exceptional customer service on all of your social media channels. You can ask for people to contact you directly on social media so you can handle most of your customer service inquiries through a social media dashboard.

Facebook allows you to create a chatbot that will answer all common questions your customers may have when you’re not immediately ready to get back to them.

Promotions

Your customers likely won’t be looking up your business on social media for fun, so you must tell them where they can find you online. Make it easy for your customers to find your online profiles by promoting your social media accounts and asking your customers to engage with you. You can add your social media icons and feeds to your website and tell people where to follow you at the end of your blogs. It would help if you even promote your social media profiles within your email marketing efforts.

Be Trendy

If you want to reach more people, pay attention to the hot topics people are talking about on social media. Trending topics can help your business get involved in conversations your customers are having. With social listening tools, you can stay on top of trends by monitoring industry hashtags and even your competitors.

Change Your Visuals

While the copy you use to communicate with your customers is essential, most social media channels want you to care the most about your visuals. Instagram, for instance, is a visual social media platform, so you must have eye-catching photos and graphics that will make your customers stop scrolling through their feeds to read what you have to say.

If you’re using stock photos on your social media posts, it’s time to stop. Stock photos don’t provide a personal experience for your followers, so they’ll be less likely to engage with your brand.

Engage With Your Audience

Actively engaging with your audience can help you maintain your followers once you’ve worked so hard to increase your followers count. If someone reaches out to you on social media and you never respond, they will stop engaging with your brand and may even unfollow you. Users won’t interact with your brand if they don’t get any engagement from you.

Creating a social media presence also means creating a community. If someone comments on your posts, reply to their comment. You can increase engagement by posing questions in your posts and showing appreciation to your followers by hosting giveaways and sharing any content they share with you.

Humanize Your Social Media Presence

While software that helps you post content can help you save time, you shouldn’t solely depend on technology to run your social media marketing strategy. Social media should be a personal experience that allows you to interact with customers. To provide the experience your customers want, you’ll need to be human, and nobody wants to engage with a faceless brand that doesn’t have a style and personality.

To become more human on social media, try making funny posts and talking to your followers like they are your friends while keeping your tone professional. A more human social media presence can make more people want to follow and engage with you. By showing the human side of your business, you’ll create more brand loyalty and build trust among your followers.

Don’t Oversell

While social selling can help your business grow, you shouldn’t constantly try to sell to your followers. While it makes sense to push offers and deals to your followers they can’t get anywhere else. You must answer their questions and reply to their comments and messages.

Instead of simply pitching your products and services, try to provide content that’s valuable and educational. If you notice your customers ask you similar questions, create a post that answers that question so they will feel like you care about their concerns.

Stay Active

You can’t organically grow your follower count and retain your followers if you aren’t active on social media. Posting once in a blue moon with no clear schedule can make people not want to follow you. It also shows you don’t spend time on social media, so there’s no reason for them to engage with your brand. Inactive feeds look bad for brands, so you must stay active.

If you don’t have a lot of time to spend on social media, try to make a goal to post twice a week to remain active enough to engage your followers. You should still set aside time to check your social media at least once a day so you can respond to customer service inquiries.

Improving Your Social Media Presence

If you genuinely want to improve your social media presence, you’ll need to take the time to do it. There’s no easy solution for every business. Instead, try to develop a social media strategy and a plan to follow so you know what the next few months will look like for your social media marketing efforts.

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