How to Sell Products on Amazon: A Step-by-Step Guide
Last Updated on April 5, 2025 by mia
Selling products on Amazon is one of the fastest-growing ways to start or scale a business, more than 300 million consumers are currently shopping on the platform.
Many business owners, however, face challenges like understanding seller regulations, navigating the setup process, or figuring out how to stand out amongst millions of listings.
This guide, “How to Sell Products on Amazon: A Step-by-Step Guide,” breaks down the process so you can start selling with confidence.
By following the outlined steps, you’ll learn everything from creating a seller account to optimizing your product listings for better sales.
New Startups is here to support you at every stage, offering solutions tailored to the unique hurdles start-ups face.
Whether you need advice on pricing, fulfillment options, or marketing strategies, partnering with us can help you find ways to grow your business without unnecessary stress.
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Steps To Start Selling Products On Amazon As A Beginner
1. Create an Amazon seller account
To start making sales on Amazon, you must first to create a seller account at Amazon Seller Central.
You’ll have to pick between an Individual plan or a Professional plan depending on how many items you expect to sell each month.
The Individual plan is great for beginners with smaller volumes, while the Professional plan is better if you anticipate selling above 40 things per month.
Make sure you have all the necessarydetails ready, such as your tax information, a valid bank account for payments, and a phone number for verification.
Once the account is set up, you’ll gain access to important tools like inventory management and selling data, which will help you learn how to sell products on Amazon effectively.
2. Find the right products to sell
Researching the right product is one of the most important steps to start your Amazon business.
You might want to explore categories on Amazon’s Best Sellers page or use market research tools to identify trending and profitable items.
Look for products with consistent demand but that don’t have an overwhelming number of competitors to avoid high saturation.
Lightweight and easy-to-ship products are often better for beginners, as they reduce shipping costs.
Avoid restricted or gated categories as a beginner, as they may require special permissions, making the process more complicated.
3. Source your products
After deciding what to sell, the next step is finding a reliable way to source your products.
You could order in bulk through suppliers like Alibaba, work directly with manufacturers, or even find local wholesalers.
If you’re on a smaller budget, try purchasing limited initial stock to test the market demand for your products.
When sourcing, always calculate the true cost, including shipping and customs fees, to ensure you’re maintaining profitable margins.
Building trust and clear communication with your suppliers can help you negotiate better deals and lead to a smoother sourcing experience.
4. Optimize your product listing
Creating an eye-catching and informative product listing is essential for learning how to sell products on Amazon successfully.
Write a clear, keyword-rich title that explains exactly what the product is to make it easy for buyers to find.
Make use of excellent photos that showcase your product from various perspective and include lifestyle photos that help buyers imagine using it.
Add a detailed description highlighting key features and describing the advantages of selecting your product over competitors’ items.
Don’t overlook bullet points, as they make important details clearer and more appealing to busy shoppers scrolling through listings.
5. Set up competitive pricing
Pricing your product competitively is vital to attracting customers, especially as you’re starting.
Research how much similar products are selling for on Amazon and aim for a price that balances affordability and profit margins.
Factor in Amazon’s seller fees, shipping costs (if applicable), and any other expenses when setting your price.
As you test the market, you may want to adjust prices or offer limited-time discounts to increase order volume and gain positive reviews.
Keep in mind that as your sales grow, you can experiment with bundles or product variations to find strategies that appeal to buyers.
6. Choose your fulfillment method
Deciding between shipping orders yourself or using Amazon’s Fulfillment by Amazon (FBA) service is a big decision.
With FBA, Amazon stores, picks, packs, and ships your products to customers, and even handles returns and customer support.
While FBA involves fees, it can save up a lot of your time so you can concentrate on building your business.
If you want to self-ship, you’ll need to set up a reliable process to ensure fast and secure delivery, as Amazon values service quality for its sellers.
Many beginners prefer FBA because it simplifies logistics, helps with Seller Prime eligibility, and ensures a hassle-free customer experience.
7. Market your product
Proper marketing is crucial to selling your product and teaching you how to sell products on Amazon effectively.
Start with Amazon PPC ads, where you pay for improved product visibility and can appear at the top of search results.
Write concise ad text with essential keywords to appeal to your audience and help your product stand out.
Outside of Amazon, creating social media posts or influencer partnerships can help generate interest in your product.
Don’t forget to optimize your product listing for Amazon’s search engine by ensuring titles, descriptions, and keywords match search intent.
8. Analyze and improve
Monitoring your progress is essential to achieving long-term success on Amazon’s platform.
Regularly check your sales data and customer feedback to identify what’s working and what needs improvement.
If your product isn’t getting enough views or purchases, consider adjusting your SEO, pricing, or product images.
Use Amazon’s built-in analytics tools to track which keywords perform best and incorporate them across your listings.
The ability to adapt to the data can help you stay ahead of competitors while improving your understanding of how to sell products on Amazon.
9. Build positive reviews
Having positive reviews on your product page encourages trust and makes buyers more likely to purchase from you.
Focus on providing top-quality customer service and making sure your product lives up to its claims.
Politely ask satisfied customers to leave reviews by using Amazon’s built-in request system, which is easy to manage.
Remember, good reviews take time and come from an overall excellent buying experience that includes fast shipping and clear communication.
Avoid violating Amazon’s policies by offering incentives for reviews, as this could harm your account.
10. Plan for growth
Once your Amazon store starts making consistent sales, it’s time to think about how you can expand further.
Explore popular related products or seasonal best-sellers that might attract your audience.
Diversify your offerings by introducing new categories and testing smaller quantities to see how they perform.
Use the experience you’ve gained to improve your sourcing, pricing, and startup marketing strategies across new listings.
Successful sellers always look for opportunities to grow, adapt, and stay ahead in a competitive marketplace.
How Much Does It Cost To Become An Amazon Seller, And What Fees Should I Expect?
To become an Amazon seller, the first cost you’ll encounter is the subscription fee for an Amazon Seller account.
Amazon offers two plans: the Individual plan, which costs $0.99 per item sold, and the Professional plan, which has a flat monthly fee of $39.99.
On top of that, there are other fees to consider, like referral fees, which are a percentage of your product’s selling price and vary depending on the category.
If you plan to Utilize Fulfillment by Amazon (FBA) for product packaging, shipping, and storage, you’ll also must pay fulfillment and storage costs, which depend on the size and weight of your items.
Understanding these fees is essential for learning how to sell products on Amazon without unexpected costs eating into your profits.
Additionally, you may want to invest in optional tools or advertising campaigns to boost your listings and attract more customers.
By keeping track of these expenses and calculating them in advance, you’ll be better prepared to grow your business on Amazon successfully.
How Do I Market And Promote My Products For Better Visibility On Amazon?
To market and promote your products for better visibility on Amazon, start by optimizing your product listings with strong titles, clear descriptions, and high-quality images.
Make sure your product listing includes relevant keywords like “how to sell products on Amazon” to improve your chances of appearing in searches.
Use Amazon’s Sponsored Products ads to target customers who are already searching for products like yours.
Encourage satisfied customers to leave reviews, as they boost credibility and can significantly enhance your product’s ranking.
Offering competitive pricing, discounts, or deals attracts more buyers and drives traffic to your listings.
Leverage Amazon’s A+ Content to create visually engaging descriptions that highlight your product’s top features.
Monitor performance regularly to adapt your strategies and stay ahead of competitors while improving your understanding of how to sell products on Amazon effectively.
Gaining new customers not only extends your reach but also strengthens your brand’s presence, which is vital in a crowded marketplace.
At the same time, nurturing loyal customers fosters repeat purchases, and over time, loyal clients contribute more to revenue without the high costs of acquiring new buyers.
Digital marketing plays a critical role by efficiently tracking, targeting, and engaging new and existing audiences, maximizing your marketing investment.
Incorporating strategies that align with software product development can also help refine your offerings and better meet customer needs.
By improving the customer acquisition process through personalized strategies, you’ll attract leads more likely to convert into long-term customers.
Meanwhile, maintaining strong relationships with current customers via special offers and consistent communication can turn them into repeat buyers and brand advocates.
Altogether, this balanced approach enhances your business’s profitability, strengthens customer loyalty, and sets your startup up for sustainable growth.
What Tools Or Software Can Help Me Manage My Amazon Business Efficiently?
1. Amazon Seller Central
Amazon Seller Central is your main hub for managing everything related to your account.
It allows you to add products, check your sales reports, and monitor inventory levels in one convenient place.
This is also where you keep track of orders and handle customer messages to maintain good ratings.
Seller Central helps you understand how to sell products on Amazon with helpful tutorials and detailed analytics.
It’s a must-use platform because it’s designed by Amazon for sellers to manage their business efficiently.
Even if things seem a bit confusing at first, everything is laid out to support your success on Amazon.
It’s like the foundation for everything you do as an Amazon entrepreneur.
The insights it offers can help you make smarter business decisions for your start-up.
- Website: https://sellercentral.amazon.com/
- Pricing:
- Individual Plan: $0.99 per item sold.
- Professional Plan: $39.99 per month (plus referral fees and variable closing fees).
2. Jungle Scout
Jungle Scout is perfect if you’re still figuring out what to sell or looking for new profitable products.
It provides powerful tools for startup market research trends, estimate sales, and discover untapped niches in the marketplace.
The keyword tracker can also help you find ways to rank your product better when people search for items to buy.
Knowing how to sell products on Amazon means identifying what customers want, and Jungle Scout gives you the data to do that.
Additionally, the platform helps compare competition so you can price your products smartly and stay ahead.
Its easy-to-use dashboard is built for beginners and experienced sellers alike, so you won’t feel lost.
The investment in Jungle Scout pays off by helping you make well-thought-out business decisions.
It’s reliable for finding highly demanded items that people are excited to buy.
- Website: https://www.junglescout.com/
- Pricing:
- Basic Plan: $49 per month.
- Suite Plan (most popular): $69 per month.
- Professional Plan: $129 per month (billed annually for discounts).
3. Helium 10
Helium 10 is a toolbox loaded with features to help you run an Amazon business from start to finish.
It includes tools for product research, listing optimization, and keyword tracking all in one place.
Their keyword tool is especially handy for creating strong product listings that rank high in search results for how to sell products on Amazon.
Helium 10 also offers a profit tracker that helps monitor how much money you’re really making after fees.
Another great feature is its alerts system, letting you know if there are changes to your listings or unauthorized sellers copying your products.
You don’t need to be tech-savvy; their tutorials and support make it easy for anyone to get started.
The software helps simplify the overwhelming aspects of selling on Amazon.
It’s like your virtual business assistant, keeping all the moving parts of your operation working together.
- Website: https://www.helium10.com/
- Pricing:
- Free Plan available for basic features.
- Starter Plan: $29 per month.
- Platinum Plan (most popular): $84 per month.
- Diamond Plan (advanced features): $209 per month.
4. Keepa
Keepa is essential if you’re serious about pricing and competition monitoring on Amazon.
This tool tracks pricing history over time and shows the startup trends and innovation so you know when to adjust your prices.
For any start-up asking how to sell products on Amazon, pricing competitively can make or break your success, and Keepa makes it easier to get it right.
It displays a graph right on the product listing page, so you can see how others in your category are pricing similar items.
This is especially useful if you’re trying to match or beat your competitors without underselling yourself.
The tool has historical data that allows you to look back months or even years for trends.
It’s simple to use and integrates directly into your Amazon browser experience for on-the-go pricing decisions.
Keepa keeps your profits steady by stopping you from underpricing or losing customers to someone cheaper.
- Website: https://www.keepa.com/
- Pricing:
- Free for basic tracking features.
- Premium Plan: Around $20 per month for advanced data (pricing may vary slightly by region).
5. FeedbackWhiz
Great reviews can significantly impact how to sell products on Amazon successfully, and FeedbackWhiz focuses on improving your customer feedback.
The tool helps automate emails to encourage buyers to leave reviews after their purchase.
It also notifies you when you get new ratings so you can address any negative ones quickly.
The stronger your reviews, the more trustworthy your business appears to new shoppers.
FeedbackWhiz takes some of the pressure off managing reviews by keeping the process organized.
You can even customize emails to match your brand’s voice, which helps build a connection with your customers.
A reliable review system helps improve how customers view your startup and boosts your sales over time.
FeedbackWhiz is like your personal review manager, ensuring that customers are happy and willing to share their experience.
- Website: https://www.feedbackwhiz.com/
- Pricing:
- Basic Plan for start-ups: $19.99 per month.
- Plus Plan (with email automation): $39.99 per month.
- Premium Plan (advanced analytics): $139.99 per month.
6. InventoryLab
For start-ups trying to figure out inventory management while selling on Amazon, InventoryLab is a lifesaver.
This tool helps track your stock levels and forecasts when you might need to reorder items.
Maintaining the right inventory is crucial if you’re serious about how to sell products on Amazon effectively.
InventoryLab also provides financial reports to show you how much profit you’re making on each product.
The tool keeps track of every expense, so you know exactly where your money is going after Amazon’s fees.
Its barcode scanning feature also makes labeling inventory for Fulfillment by Amazon (FBA) quick and simple for your team.
By streamlining inventory management, you avoid running out of stock during peak times or overordering items that don’t sell.
It’s designed to help small businesses grow without added confusion.
- Website: https://www.inventorylab.com/
- Pricing:
- Monthly Plan cost: $49 per month.
- Annual Plan (discounted): $480 per year.
7. Canva
Selling online is not just about the product but also presentation, and Canva is the go-to tool for creating professional product images and graphics quickly.
Clear, attractive product pictures and Amazon listing images are crucial for attracting buyers when learning how to sell products on Amazon.
Canva provides easy-to-use templates for editing photos, enhancing them, and creating infographics that showcase your items’ features.
It’s completely beginner-friendly, so you don’t need a design background to make professional-looking visuals.
They also offer branded templates to help make your Amazon store look cohesive and sharp.
The drag-and-drop features save time while letting you create ads and banners for marketing.
Using stunning visuals can set you apart from competitors, and Canva gives you everything without the overwhelming complexity.
- Website: https://www.canva.com/
- Pricing:
- Free Plan for beginners.
- Pro Plan with premium features and templates: $12.99 per month.
- Team Plan (multiple users): $14.99 per user per month.
8. ShipStation
Efficient shipping management can make all the difference, and ShipStation helps sellers organize their shipments seamlessly.
If you’re selling outside Amazon’s FBA system, ShipStation connects with multiple carriers to compare shipping rates within seconds.
It also prints shipping labels and sends tracking information automatically, saving you hours of manual work each week.
Reliable shipping is part of how to sell products on Amazon and satisfy customers who expect quick deliveries.
ShipStation also integrates with Amazon and other e-commerce platforms, allowing you to control every order in one dashboard.
Its insights and analytics help you find new ways to cut costs while maintaining fast delivery speeds.
The software is ideal for keeping your operations on track without hiring extra staff for logistics. If efficient processes are your goal, this tool is essential.
- Website: https://www.shipstation.com/
- Pricing:
- Starter Plan (50 shipments): $9.99 per month.
- Bronze Plan (500 shipments): $29.99 per month.
- Silver Plan (1,500 shipments): $49.99 per month.
- Gold Plan (3,000 shipments): $69.99 per month.
How Can New Startups Help My Business?
New Startups can help your business by offering fresh ideas, innovative strategies, and a collaborative approach to tackling challenges.
They often bring unique insights and flexibility, which can be especially valuable for businesses exploring new markets or learning how to sell products on Amazon.
New Startupss are highly driven to succeed, so they work hard to deliver results and create strong partnerships that benefit both sides.
When you connect with New Startups, they can assist in finding creative ways to expand your reach, such as improving your product listings or managing your inventory for Amazon sales.
Their focus on relationship-building means you’ll often get personalized and responsive support that larger companies might not offer.
By collaborating with a New Startups, you gain a partner who is motivated to grow alongside your business, ensuring your success on competitive platforms like Amazon.
Conclusion
Selling products on Amazon can open up new opportunities for your business when you follow a clear and structured plan.
Learning how to sell products on Amazon begins with setting up a seller account, finding the right products to list, and understanding competitive pricing strategies.
Using tools like Fulfillment by Amazon (FBA) makes processes like shipping and storage easier while saving time for busy startups.
Creating strong product listings with accurate descriptions and clear images helps attract more buyers and builds customer trust.
Avoiding common errors, such as incorrect inventory details or poor packaging, will minimize issues and keep your reputation intact.
Step-by-step guidance makes starting out much simpler than you may think, allowing you to focus on growing your sales.
New Startups provides support and practical strategies to help startups succeed in selling on Amazon while simplifying the process to fit your business needs.