Earlier this week startup advertising group Renew took to the streets of London with recycling bins that were unique and maybe a bit too unique – so much so that the City of London put a halt to the program. The controversial recycling bins would monitor phones of those passing and grabbed unique MAC addresses […]

In 2011 we covered Suwapu, an augmented-reality toy that interacted on your smartphone. Developed by Dentsu and Berg the prototype was a clear indication that Japanese technology was begin a wave of development across the world once made mainstream. 2013 has been a launch pad of various technologies already, and augmented-reality is not with exception. […]

New startup Croking is a quick and transparent channel for you to voice your opinions and ideas with others directly to any business. The social community allows people to share experiences and ideas about brands, in a short and simple way. As you state your opinions you watch it gain traction within the Croking community, […]

Over cooked, under cooked, not enough salt, or just down right Yuk! A few have been lucky enough to be adorned with the skills to cook, for everyone else we can now rely on the Range. Providing mobile alerts to your smartphone when food is almost ready, the smart thermometer measures and records temperature of […]

You are who Google says you are. That’s why you should be paying more attention to your name outside of your own website. Places like Yelp, Wikipedia and Google Images are beginning to report data to the user on the front page of a search. That means a query for your brand reveals a laundry […]

Trace action sports activity monitor is specifically designed for action sports enthusiasts to share their greatness with data not just with verbal bragging. Using GPS, algorithms and inertial sensors the app tracks tricks you do throughout a skate park, snow hill or on a wave and shares the information with your social networks. Recreational athletes […]

Remember the View Master? If you’re too young to have experienced the magical device or if you can’t seem to shake the dust from the memory bank – View Master was a hand-held device that you would insert cardboard disks into that contained seven images, which could be rotated with a push of a handle. […]

Vine and Instagram videos are just two of the tools that let us share video content within our own lives or better yet let everyone share a compiled set of videos of one same event tagged with the same hashtags. They both let us connect to share our worlds with friends, families and strangers alike. […]

The Nest took machine learning and applied smart-technology to ensure our homes are temperature controlled effectively at all times. That same logic is now being applied to our trash. The Enevo makes the disposal problem and over-flowing trash bins a controllable problem by notifying authorities when garbage contains are filled up. More importantly the system […]

We’ve been users of the Jira based Confluence interface for years. Coupled with our development team it’s been a staple of our behind the scenes development and documentation plus reference for staff on all that is New-Startups.com. However, we’ve always found the learning curve for new users to be difficult to say the least, Jira […]