Best E-commerce Platforms Every Startup Should Know
Last Updated on April 7, 2025 by mia
Choosing the best e-commerce platforms can feel overwhelming for startup business owners.
With countless options available, finding one that matches your needs, budget, and goals is a huge challenge.
Experts predict that 95% of all purchases will be made online by 2040, making the right platform essential to reaching your customers and driving growth.
This article explores the top e-commerce platforms, breaking down their features, pros, and cons, so you can make the best decision for your business.
Whether you need simplicity, scalability, or specialized tools, we have valuable insights to guide you.
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What Should I Look For In An E-Commerce Platform When Starting My Business?
1. A Simple Setup Process
When you’re just starting, you don’t want to waste days figuring out how to build your online store.
Look for an e-commerce platform that offers an easy-to-use interface with clear step-by-step instructions.
A platform that provides helpful templates can give you a professional-looking store without needing a web design degree.
Make sure it’s straightforward to add products, set up payment options, and launch.
Time saved on setup means you can focus on growing your business instead of fumbling with complicated tools.
The best e-commerce platforms will feel more like a helping hand than a roadblock to your success.
2. Affordable Pricing and Plans
Startups usually have tight budgets, so cost is a big factor. Check if the platform offers flexible pricing plans that match your needs as a new business owner.
Many platforms offer free trials, letting you test the features before committing. Look out for hidden fees, like transaction costs or limits on how many products you can sell.
Sometimes, a lower monthly fee may come with restrictions that could hurt your growth later.
Pick a platform that grows with your business, so you don’t have to switch and pay more for upgrades later.
The best e-commerce platforms for startups are affordable without cutting corners on essential features.
3. Mobile-Friendly Design
These days, most people shop using their phones. If your website doesn’t look good or work well on a smartphone, you could lose sales.
The e-commerce platform you choose should offer mobile-responsive themes or designs automatically.
This means your store will adjust perfectly to any screen size, whether it’s a phone, tablet, or desktop.
Mobile-friendly sites load faster, which keeps customers happy and less likely to leave.
A platform with mobile optimization tools can even help you track your store’s performance on the go.
The top options under the best e-commerce platforms are designed with mobile shoppers in mind.
4. Easy Integration Options
Running a store isn’t just about selling products; you also need tools for marketing, shipping, and customer service.
A good e-commerce platform will connect easily to other software like email marketing apps or shipping services.
Integration with social media platforms like Instagram and Facebook can help you sell directly through those channels.
If the platform has an app store, take a look at what’s available, as it can help you add extra features as your business grows.
This will make managing your store easier and allow you to focus on scaling instead of juggling multiple tools.
The best e-commerce platforms allow you to streamline all these services in one place.
5. Strong Security Features
Protecting your customers’ information is non-negotiable. Shoppers need to feel safe when entering their payment details on your site.
Look for an e-commerce platform that offers built-in SSL certificates, which encrypt sensitive data and make your site secure.
Check if the platform complies with PCI-DSS standards, which are essential for online payments.
Regular updates and fraud detection tools will also help keep your store safe from cyber threats.
A trusted and secure store will not only boost customer confidence but also prevent costly problems for your business.
The best e-commerce platforms take security seriously and make it easy to protect your business.
6. Customization and Design Options
Your online store is an extension of your brand, so it needs to look unique. A platform with customizable themes and design tools will help your site stand out from competitors.
Whether you’re starting with a pre-designed template or creating something from scratch, the ability to tweak colors, fonts, and layouts is crucial.
Customers are more likely to trust and buy from a website that looks polished and professional.
Check if the platform also allows you to add unique features like product filters or customer reviews.
The best e-commerce platforms make it possible for startups to build a store that truly reflects their branding.
7. Reliable Customer Support
When you hit a snag, having someone to help you quickly is priceless. Check whether the platform offers round-the-clock customer support through chat, email, or phone.
No one wants to deal with long wait times or unclear answers when trying to fix an issue.
Good platforms will also have detailed help guides and community forums where you can find answers on your own.
The right support can make a huge difference, especially for new businesses that may face unexpected challenges.
Look for platforms that value your time and provide fast, helpful solutions. The best e-commerce platforms will always have your back when things go wrong.
8. Scalability for Future Growth
Your startup may be small now, but hopefully, it won’t stay that way. Choose an e-commerce platform that can grow as your business expands.
Whether it’s adding more products, handling higher website traffic, or offering advanced tools later, a scalable platform is key.
Switching to a new platform down the road can be time-consuming and expensive.
Look at what higher-tier plans offer and how easy it is to upgrade when you need more features.
Picking a scalable option from the start ensures you’re ready for success when your business takes off.
The best e-commerce platforms are designed to grow with you, not hold you back.
9. Built-In Marketing Features
Driving traffic to your store is one of the biggest challenges for startups. Look for platforms that offer built-in marketing tools like SEO optimization and email campaigns.
Advanced options might include abandoned cart recovery, which lets you remind customers to complete their purchases.
Integrations with social media ads and Google analytics can also help you monitor and improve your marketing efforts.
These features save time and help you get more visitors, turning them into loyal customers faster.
The best e-commerce platforms simplify marketing, giving you valuable tools to grow your audience.
10. Performance and Speed
A slow website can scare off potential customers before they even browse your products.
Choosing a platform with fast loading speeds ensures a seamless shopping experience and reduces bounce rates.
Make sure the platform has a good reputation for uptime, as a site that crashes often hurts your sales and trustworthiness.
Test the demo versions of platforms to see how responsive they are, especially when loading images or product pages.
Even something as small as a delay of a few seconds can make a big difference in how customers see your store.
The best e-commerce platforms invest in speed and performance, keeping your business running smoothly.
Best E-Commerce Platforms for Startups
Starting an online business can feel exciting, but choosing the right e-commerce platform is one of the first big decisions you need to make.
Different platforms cater to different needs, so understanding what each offers can save you time and stress later.
Below is a list of the best e-commerce platforms for startups, explained simply to help you decide which one fits your business goals best.
Whether you’re selling only a few products or planning to grow fast, you’ll find something here that works for you.
1. Shopify
Shopify is one of the best e-commerce platforms for startups because it’s easy to use, even if you don’t know much about websites.
It offers customizable templates, so creating a professional-looking store takes just a few clicks.
You also get tools to help you manage inventory, process payments, and track orders right from your dashboard.
If you want extra features, there’s an app store where you can add things like email marketing tools or customer reviews.
Shopify is perfect for beginners, but it also works well for businesses that plan to grow quickly.
Keep in mind that it charges a monthly fee and transaction fees unless you use Shopify Payments. For startups wanting simplicity and scalability, Shopify is a great choice.
- Website: https://shopify.com/
- Starting Price: $39/month
2. WooCommerce
WooCommerce works as a plugin for WordPress, making it a top option for startups already familiar with the WordPress platform.
It’s free to use, though you’ll need to pay for hosting, a domain name, and any extra features you might want.
WooCommerce is highly customizable, letting you have complete control over your online store’s look and feel.
You can also add as many products as you need without worrying about platform limitations. It works with most payment gateways, so customers can easily buy your products.
However, because it requires more setup compared to other platforms like Shopify, it’s better for business owners who are comfortable with a little tech.
If you’re planning to focus on strong brand positioning strategies, WooCommerce provides the flexibility to build a store that reflects your unique image.
- Website: https://woocommerce.com/
- Starting Price: Free (additional costs for hosting and domains depend on the provider)
3. BigCommerce
BigCommerce stands out as one of the best e-commerce platforms for startups wanting built-in tools to grow their business.
It offers unlimited products, storage, and bandwidth, so you won’t need to upgrade as your store grows.
Unlike Shopify, BigCommerce doesn’t charge transaction fees, which can save you money in the long run.
The platform is user-friendly with drag-and-drop features for creating your store, no coding required.
Plus, it integrates with social media platforms so you can sell products on Facebook or Instagram directly.
On the downside, its monthly cost can be a bit high for very small startups, but the tools you get are worth it.
For startups seeking customer retention strategies, BigCommerce includes features like abandoned cart recovery to keep your customers engaged.
4. Squarespace
Squarespace is often praised for its beautiful templates, making this platform ideal for startups that want a visually appealing store.
It allows you to build an e-commerce website that’s simple and elegant without needing to hire a designer.
You don’t just get a pretty site; it also comes with features like inventory management, payment processing, and discounted shipping options.
It’s not as focused on large-scale e-commerce compared to Shopify or BigCommerce, but it’s perfect for selling a smaller range of products.
Squarespace also includes built-in marketing tools, like email campaigns and SEO settings, to help grow your customer base.
Especially for founders considering SaaS startup marketing, Squarespace can be a great low-pressure option for selling digital or subscription-based offerings.
- Website: https://squarespace.com/
- Starting Price: $23/month
5. Wix
Wix is another beginner-friendly platform that combines website building and e-commerce under one roof.
It’s a drag-and-drop editor, so you can design your site exactly how you want it without needing technical experience.
Wix offers free and paid plans, making it one of the most affordable options for small startups.
The e-commerce features cover the basics, like payment processing and inventory management, but are a bit limited compared to Shopify or BigCommerce.
One advantage is the ability to add videos, galleries, and animations to your product pages, making Wix great for creative businesses.
For those planning a B2B startup marketing strategy, Wix allows you to set up polished, tailored product presentations that leave a strong impression on potential partners or clients.
- Website: https://wix.com/
- Starting Price: $27/month
6. Magento (Adobe Commerce)
Magento, now known as Adobe Commerce, is ideal for startups with big growth plans and more technical expertise.
It’s open-source, which means you can customize your store down to the smallest detail.
However, it does require more setup knowledge, so it’s better suited for those with a developer on their team.
Magento handles large inventories and heavy site traffic, making it a favorite of businesses that expect rapid expansion.
It’s also packed with advanced features, from marketing tools to complex pricing options.
The downside is the cost, as hosting and development can add up quickly. If you’re into tech startup marketing and want a platform that scales as your business innovates, Magento is a powerful option.
7. Etsy
Etsy is not a traditional e-commerce platform, but it’s perfect for startups selling handmade, vintage, or unique goods.
You don’t need to build a website, as Etsy provides a marketplace where buyers are already looking for creative items.
Listing products is quick and easy, and you only pay small fees when something sells. It’s an excellent way to start selling with little upfront cost and test if your products have demand.
That said, you won’t have as much control over branding or how your store looks compared to a platform like Shopify.
However, Etsy offers tools to promote your products and track sales performance. For niche and creative startups, Etsy helps you reach customers right away.
8. Square Online
Square Online is a straightforward e-commerce platform designed to help small businesses sell both online and in person.
It integrates seamlessly with Square’s point-of-sale system, which is great if you also sell at events, markets, or in a physical store.
The platform offers free and affordable plans, making it appealing for startups watching their budget.
Square Online provides tools for secure payments, inventory management, and order tracking.
Its design features are more basic than platforms like Squarespace or Shopify, but the setup is quick and easy.
It’s perfect for businesses with a small product catalog or those just dipping their toes into e-commerce.
Startups looking for an affordable and simple option will find Square Online a solid choice.
- Website: https://squareup.com/
- Starting Price: Free (3% transaction fee per order)
9. Weebly
Weebly gives startups an easy way to create an e-commerce store without spending too much time or money.
Like Wix, it uses drag-and-drop tools, so designing your store doesn’t require any coding skills.
With Weebly, you can get features like a shopping cart, secure payments, and inventory tracking even on its free plan.
It’s not as powerful for larger-scale operations, but it’s perfect for smaller startups or local businesses.
If you grow, you can opt for paid plans to unlock extras like marketing tools and advanced analytics.
The platform also includes SEO guides to help your store rank higher on Google. Weebly is a budget-friendly choice for startups that want something simple and effective.
- Website: https://weebly.com/
- Starting Price: Free (basic features) or $10/month for paid plans
How Much Does It Cost To Set Up And Run An E-Commerce Store?
Setting up and running an e-commerce store can vary in cost depending on your business needs, but understanding the basics can help you plan wisely.
On average, building a simple online store might cost between $500 and $5,000, which includes essentials like design, hosting, and choosing one of the best e-commerce platforms for your business.
After the initial setup, you’ll need to budget for monthly expenses such as hosting fees, platform subscriptions, and payment processing, which can start at $30 per month and increase based on your sales volume.
Choosing the best e-commerce platforms is crucial, as they can affect how much you’ll spend on features like mobile responsiveness, marketing tools, and sales analytics.
For instance, platforms like Shopify, WooCommerce, and BigCommerce offer different pricing tiers, which makes it easier to start small and scale as your store grows.
Don’t forget to factor in costs for product photography, shipping, and taxes, as these can add up quickly if you’re not prepared.
Many startups save money by using free themes or low-cost design templates, which still allow for a professional-looking store.
If you’re planning to market your online store, be ready to spend on social media ads or other promotional tools to attract customers.
Remember, choosing the best e-commerce platforms not only saves time but also helps you manage your store without needing technical skills.
Understanding these costs early on helps you avoid surprises and focus your resources on growing your business effectively.
How Do I Integrate Shipping And Inventory Management Tools?
Combining shipping and inventory management tools can save you time, reduce mistakes, and help your startup grow faster.
To begin, check if your shipping service and inventory system have built-in integration features that work well together.
Many of the best e-commerce platforms already offer integrations, so you may not need extra software.
If your tools don’t connect directly, you can use third-party apps or plug-ins specifically designed to link shipping and inventory services.
Always choose tools that are easy to use and match your business size to avoid overcomplicating things.
Testing the integration before fully relying on it is a good step to make sure everything runs smoothly.
Once set up, you’ll have automatic updates on stock levels and shipping statuses, which improves order accuracy and keeps your customers happy.
How Can New Startups Help My Business?
New Startups can add fresh energy to your business by offering creative ideas that challenge old ways of doing things and encourage growth.
Working with startups can also help you discover the best e-commerce platforms for selling your products or services, as startups are often up-to-date on the latest tools and technologies.
They can bring affordable solutions to your business since many startups are focused on making their services cost-effective for other businesses.
By collaborating with them, you might find unique ways to solve problems that you hadn’t thought of before and improve the way your business runs.
New Startups are also great at spotting current trends, which can keep you ahead of your competition and help you refine your strategies.
They often introduce you to tools like the best e-commerce platforms that can simplify selling online and create a better experience for your customers.
Overall, working with New Startups is a smart move for any business owner looking to improve efficiency and build long-term success.
Conclusion
Choosing the best e-commerce platforms is crucial for setting your business on the right track, especially if you’re just starting out.
These platforms offer tools that help you sell products, manage inventory, and provide a great shopping experience for your customers.
When comparing options, consider factors like ease of use, pricing, and features such as payment gateways or shipping integrations.
It’s also helpful to choose a platform that fits the size and goals of your business while leaving room to grow.
New Startups often benefit from platforms with simple setups so they can save time and focus on growing their brand.
Finding the right e-commerce platform can give your business the boost it needs to stand out in the crowded online market.
New Startups can guide you through this process by connecting you with resources, expert advice, and insights that make running an online business easier and more successful.