Most instances of B2B executives discussing customer-experience strategies often begin on an unsound premise. They believe that end-user interactions preside over a customer-centric ethos when building a more customer-centric organization. This flawed train of thought has acted as a major hindrance for B2B organizations whose customer experience index ratings at 50% lag significantly behind B2C […]

Most entrepreneurs share similar fears: Am I going to make it? Does anyone care? What will be the impact I have on my industry or market? What is the point of the work I am doing right now? Fret not; there is boundless opportunity out there if you organize yourself well enough to capture it. […]

The worlds of creative content and technological mastery used to orb as two separate planets. Their only connection was the sun that they both spun around: the sun being the business itself. The creative and technological teams only really interacted through the traffic manager: the astronaut middleman who traveled to each planet to investigate progress. […]

Building a team in the same city can be challenging, but building a remote team worldwide can be even harder as one can imagine.  Trying to put together a remote business has a lot of incentives for entrepreneurs. For example, productivity and efficiency increase working remotely. Also, it presents an incredible opportunity to recruit the best […]

The largest network of the Internet has made surpassing progress over the years. These make it a communication platform while passing some money to you through E-Commerce. Initially, the chief purpose was for communication between different parties. However, over the ages, the role changed to merge with business. Unfortunately, over 90% of these startups cannot […]