Packaging. It’s probably not the first thing on your mind when you’re developing your sales strategy – but it certainly shouldn’t be your last. Indeed, the way you present your product should hold equal weight to that of the product itself. Not quite sure if you believe us? The read on, as we lift the […]

To succeed in politics, you need to make sure that your voice is heard. The policies and ideas are hugely important, but you will not get very far if a large group does not hear your message. When you can get your message across (and it is one which people agree with), it becomes much […]

Apps provide mobile access to websites, services, and other products. They entertain us and add comfort to our lives. Thus there is no big surprise why apps are more popular now than ever. As consumers using apps increases, the app market keeps on expanding, including business to entertainment applications. In the Google Play store alone, […]

Marketing a new business is a lot different from what it used to be a decade ago. You cannot expect to survive and thrive without a robust online presence, so digital marketing investment does not remain a choice for startups. You have to start with SEO, build on your social media presence, show up in […]

Right now, the world we live in is full of digital noise. Digital communication and remote work have become the norm in society. Still, the importance of in-person communication holds immense value for a business. A recent study states, 90 percent of participants rated face to face meetings as essential for long term business relationships. […]