Last Updated on June 11, 2013 by Tim
You spend, weeks, months, and sometimes years building your product and vision. While facing many challenges and obstacles, yet when your startups’ product or service is ready to be consumed by the masses even more challenges and obstacles show face. Having a startup that everyone knows about is the next step in gaining success. While outlets like New-Startups.com and the other startup focused content publishers love to share innovative ideas there still is a need for marketing assets despite a limited budget after forging savings into building a passion.
Photo Credit: Travis Isaacs
“Swag” has become the term of choice when describing a startups go-to way to connect their offering with those ready to use or for building brand awareness. Custom stickers, t-shirts, mugs, pens, and whatever we think might be “cool” at the moment helps startups cost effectively promote a brand to a community, customers and even staff. “When people are passionate about a product they have built or use, then they love a tangible reinforcement of that company (e.g. swag)” shares Andrew Wtikin, Founder and CEO of StickerYou.
Toronto’s own StickerYou is an outlet for startups to attain affordable custom swag with an easy-to-use web application. While print facilities may require orders in multiples of 100’s, your startup might only need 50 custom die-cut stickers, but at a quality that doesn’t make users just throw it out. With StickerYou, you get a product that not only is fit for your needs but at a quality worth holding on forever. “There is no minimum order quantity and our stickers benefit from the best vinyl adhesive materials, durable inks, and a proprietary die-cut technology, so the quality of StickerYou sticker swag is ‘skateboard cool'” continues Andrew.
Similarly the newest opportunity available for startups to use right away is temporary tattoos, which apply easily, hold well, and look like a real tattoo. Tattoos may have once been considered taboo, but now they are an accepted symbol of artistry and self-expression, just like the vision of the founders of every startup. Able to ship in about a week, StickerYou’s temporary tattoo’s range from $9.99 to $12.99 allowing them to be the first company in the world to offer users the ability to completely design and customize their own exclusive, high-quality temporary tattoos online. Stickers and tattoos alike aren’t just for startups but have been ordered by Spotify, Facebook, small cupcake shops, college teams, wedding planners, entertainment companies and moms. Ultimately people want to express themselves or make their brand stick, and the StickerYou platform is the best at enabling this.
Photo Credit: Quinn Dombrowski
For your startup launch party or community event consider bringing some stickers and temporary tattoos with you. There’s no better way for your consumers to share your brand then with a badge that can be applied on a Mac Book or even better on them personally.