Last Updated on April 9, 2014 by New-Startups Team
Do you remember when you were growing up and your parents would mark your height on the wall at home? The idea for the Growth Chart is heavily grounded in our experiences as children. Co-fonder Danny Nathan has fond memories of his parents marking heights on the wall of where he grew up. But in his case those memories were penciled into two different homes, resulting in memories that can no longer be re-lived. Emotional ties that is a shame to have been lost.
“We set out to create a product that would celebrate the long-standing tradition of tracking a child’s growth/height over time, but do so in a way that would allow the progress to move with a family. Our Growth Chart is both movable and, if need be, easily replaceable so that those memories can stick with a family. We also wanted to rethink how this tradition might fit into the world of today’s parents and children.”
The Growth Chart from Beanstalk Labs brings the timeless tradition of marking childhood growth into the digital age by combining your child’s growth with the photos you capture every day with the specific goal of watching a child grow up. Parents love snapping photos of their kids as they’re growing up. Danny shares “Kids love having their height marked on the wall. Family members and loved ones don’t want to miss a moment. We combine all of these “loves” into one unique product.”
The physical growth chart is also accompanied with an online component, which will mimic the tangible product. Parents will be able to add new photos, share them with friends (privately or publicly) and allow parents to print photos, which are mailed to them by the Beanstalk Labs team so you can add them to your own physical chart.
Before The Growth Chart and platform can be made available the couple behind the project (Danny Nathan & Joni Goldbach) are drumming out pre-support prior to jumpstarting the idea on Kickstarter. We asked the team why drum up support prior to Kickstarter?
“In order for the roughly eight percent slice that Kickstarter takes from a campaign to be worth the “cost,” we need to do everything in our power to make sure that the platform works as hard for us as possible. We’re drumming up support in advance so that once we launch our campaign, we’ve got a group of excited, influential backers who are ready to flock to our page and start funding us. Our hope is that this early attention will increase our chances of getting to Kickstarter’s most popular list, being included in a Kickstarter weekly email, or being selected as a staff pick.”
If you’re a parent looking for a new way to document your child’s growth but want to merge traditions with new technologies, show your support for Beanstalk Labs Growth Chart on their website.