How to make money blogging like this duo who make over $100k/month [Case Study]

Last Updated on August 8, 2021 by Guest

Are you sick and tired of your day job? Or have you recently lost your job and are looking for something new? Either way, a majority of people are actively dissatisfied and looking for a way out. 

They want to become independent and escape the 9-5 grind for good. 

Blogging is a promising, attractive option if you want to ditch your ordinary life. But you have to do it correctly. The founders of Create and Go have successfully a blueprint on how to make money blogging online. 

They’ve started and grown multiple blogs and make more in one month than most white-collar workers. Sure, that may seem far-fetched to you just starting. 

Today we’re going to dig in and analyze how they’ve accomplished so much – and how you can use their simplified approach to build your own life-changing blog. 

Do this first to guarantee you make money blogging (in time)

Are you ready to graduate to becoming a solopreneur by creating a money-making blog? Well, pay close attention. Because while it’s easy to start a blog, it’s not easy to make a living doing it. 

Why? 

Because most bloggers are doing it all wrong. In fact, over 90% barely get any traffic. 

That’s where Create and Go came in to help people avoid the pain of creating a blog no one read. But how did they know how to help?

They already built a wildly popular health and fitness blog that brought in tons of traffic and money.

You see, that’s the key when you start – you need to choose an evergreen niche or sub-niche that has sustainable, always present demand. Niches that have anything to do with…

• Health/Fitness/Weight Loss (workout routines, meal plans, cookbooks)
• Dating (mindset advice, relationship psychology, “how to use Tinder”)
• Business/Money (how to build websites, how to invest in stocks, how to trade cryptocurrencies)
• Beauty (makeup tutorials, the best beard trimming tools, fashion 101)
• Technology (video game reviews, news on the latest tech trends, reviews for the best drones)

There’s more, but you get the idea. And do yourself a solid evergreen niche- choose something you’re curious or passionate about. The truth is, you need to become an expert in your niche to make the big bucks. 

Just think about it from the reader’s perspective. They want you to teach them – and they expect you to know what you’re talking about with no BS. 

Because if you don’t, you’re just wasting their time. They’ll figure you out sooner or later… 

So you could say Create and Go’s focus on blogging is a sub-niche of business/money. And that is a sub-niche that will likely be in demand for a long time. The Create and Go team is also an expert in the niche and demonstrates that proof visitors are all over their site.  

As long as people want to write about their in-demand passions in a useful way and readers want to consume them, blogs will exist. 

Once you’ve chosen a potentially profitable niche, it’s time to do keyword research. Make a list of topics or terms your target audience searches. That is step 1. There are more pieces to the SEO puzzle that we don’t have time to go into here. 

You want to make sure to get the SEO piece right. Because not getting on the first page of Google (for your targeted keywords) will severely hurt your traffic-getting ability –  and reduces your income generation potential. 

Remember, even if you pick a popular niche, you won’t get anywhere if you can’t stick to it. 

You will most likely need to keep pumping out content week after week, month after month, even when no one’s reading it yet. It might take a while. 

Keep in mind that even a blog like Create and Go took almost a year before making decent money ($4K/month). 

You can’t create a serious cash-making blog without getting these basics right

Pat yourself on the back – you’ve picked a niche or sub-niche that people need to learn more about.

You understand what your market is searching for and what keywords to use to generate traffic. Traffic is a major factor in making money blogging. 

Now here comes the hard part. There are a lot of elements you must orchestrate to make this work. But it’s not as much of a chore as you imagine. It just takes time and diligence. 

Design, Headline and Color Schemes

You don’t always need a completed website to get cracking on writing content. But it certainly helps. 

Developing the right eye-catching design, headline, and color schemes will draw your visitors and persuade them to stay on your site. 

That’s precisely how Create and Go do it. So take notes!

Go to the homepage, and the founders (Alex and Lauren – full disclosure – she’s my sister!) immediately place you in their adventurous world. An awesome video of them traveling worldwide, surfing, snow sledding, strategizing and writing, and more plays in the background.

The headline reads: “Let Us Help You Build a Blogging Business and Escape the Ordinary.” Then they have an immediate call-to-action: sign up for their free 5-day blogging Bootcamp for beginners by giving your email address. 

This is called a lead magnet – and every blog that makes significant income has one. 

At the top of the page, you see 7 drop-down categories that help you in starting a blog including, “Make Money,” and “Start a Blog,” and “Tools.” 

Each category has a ton of useful, free blogs. They also continue writing high-quality posts, week after week, even after 5 years. 

Scroll down, and they give you a 3 step process to get started with 4 linked free blog posts for each step. Next, you see valuable testimonials showing real results from 2 of their students.

Then you learn more about their story and what makes them different from their competitors. Last, they end with another call-to-action to sign up for the free Bootcamp. 

Create and Go understands the psychology of color and uses cool colors that make sense for their laid-back but no BS persona. 

There’s a reason Create and Go generates so many leads that turn into eventual customers – the design is 

• Simple
• Clear
• Attractive
• Gives their target market exactly what they want easily
• Doesn’t waste time

Write informative, actionable, easily consumable content. Period. 

Create and Go’s site layout makes it impossible for almost any visitor to leave unsatisfied. But they didn’t create a smooth and helpful user experience without delivering in-depth, educational, and actionable content. 

That’s what you have to do with every post to be successful. Alex, one of the founders, says you have to put out “bangers (your best stuff)” every time. Of course, you want to save the more intricate how-tos for paid online courses, eBooks, or other digital products. 

“Bangers” means writing in-depth, SEO-targeted educational content that sparks curiosity, reveals “a-ha” moments, and delivers critical takeaways readers can start using today. Alex and Lauren aren’t afraid of injecting their personality, and you shouldn’t either. That’s a must. 

Using multimedia in your blog (pictures, gifs, videos, etc.) to enhance your content is a valuable bonus for readers, too. 

In the end, people buy from others they like, can relate to, and eventually trust. If you’re growing your blog organically, using content marketing relationships is everything.

And what if you’ve already tried a blog and failed? Alex and Lauren have been there. Fortunately, they wrote a blog post about it, which only increased their relate-ability and credibility. That post alone could save a reader so much time and money. 

Those are the types of breakthrough content you need to write for your audience. Now get to work.   

More ways to monetize your blog on your way to $100k/month

Hmm, now we get to the fun part of how to make money creating a blog – the monetizing nuts and bolts. The only thing is, are you ready? 

Have you…

• Driven significant traffic to your blog and (hopefully) gotten on the first page of Google for your targeted keywords? 
• Captured highly motivated visitor’s email addresses (hundreds if not thousands) with a kick-ass lead magnet? 
• Written an email sequence (4-5 emails) that delivers more awesome content and ends with a time-sensitive, special offer (course, digital or physical product, etc.)?

If you’re not there, don’t worry. 

Remember, Monetizing too early is a huge mistake. Lauren and Alex made this mistake with another blog. Premature monetizing can send you the wrong way on the road to a well-respected expert and $100k/month. 

If your traffic strategies aren’t working, it’s time to switch it up. 

One primary traffic source for Create an Go is Pinterest. They get over 300,000 visitors from Pinterest a month! 

Is there a social media platform that might work best for your blog? 

Focusing on one platform could bring your blog the volume it needs to grow. It will also test the quality of your funnel as you turn leads into customers.  

Not sure how to monetize? Here are 5 potential income streams for your blog:

• Selling your own products like physical and digital goods. Create and Go makes most of its money selling blogging courses. They have 3 courses and have a post explaining which one might be right for their reader.
• Selling ad space to companies.
• Affiliate marketing. Sell another company’s products and receive a commission for every product your readers buy. Create and Go has affiliate deals to promote software tools, the best web hosting services, and other blog-supporting companies. 
• Sponsored posts. A person or brand pays to feature a piece of their content promoting their product or service. Like selling ads, you want to make sure it makes sense for your market. 
• Services. This is when someone pays you to speak at their conference or share your expertise in other ways as a consultant or freelancer. 

Don’t expect all of these options to work for your blog. Make sure to experiment and see what works and doesn’t.

Where are Create and Go now? And where you can go the sooner you get started

Sure, I told you that Create and Go makes over $100k/month blogging. But how much do they make right now? 

In June 2020, they raked in over $200K, according to their blog income report.

That is a staggering load of cash. And it shows what is possible for you if you follow Create and Go’s roadmap I laid out here. Here’s everything I went over in an accessible cliff-notes version. 

Starting your own blog and transforming it into a life-changing business seems like an uphill climb. But as Create and Go founder Alex told me once, “The juice is worth the squeeze.”

Here’s to you getting every last drop out of your new blog!

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Our Guest Contributor