How to Sell on Amazon Spain -Step-by-Step for New Sellers
Last Updated on April 5, 2025 by mia
Selling on Amazon Spain opens doors to over 50 million online shoppers eager for high-quality products.
Yet, getting started can feel overwhelming, especially with language barriers, tax regulations, and competition to consider.
Many startup owners waste valuable time navigating complex processes instead of focusing on growth.
With the right guidance, you can simplify the setup, stand out in the marketplace, and start growing your sales.
We provide tools and insights to help your business succeed seamlessly on how to sell on Amazon Spain.
Register now to list your business, connect with other startups, and unlock a world of opportunities!
What Are The Basic Requirements To Start Selling On Amazon Spain?
1. Create an Amazon Seller Account
To get started, you need to sign up for an Amazon Seller account. You can choose from two main plans, the Individual account or the Professional account, depending on how many items you plan to sell each month.
If you’re aiming to sell fewer than 40 items per month, the Individual plan might be best for you, while larger sales can justify the Professional account’s monthly fee.
Logging into Amazon’s seller registration page and completing the required forms should only take a few minutes.
You’ll need to provide information like your business name or, if you’re working solo, your full name as the legal owner.
Amazon may also ask for a phone number and a valid email address tied to your business.
The process is user-friendly and fully online, making it easy to get started. After completing this step, you’re officially on your way to learning how to sell on Amazon Spain as a smart part of your startup growth plan.
2. Obtain a VAT Number in Spain
If you’re planning to store inventory in Spain or exceed sales thresholds, a VAT number is required.
VAT stands for Value-Added Tax, and this applies to goods you sell in Spain through Amazon.
Registering for VAT can be done through Spain’s tax authority website, or you can use Amazon’s VAT services for a smoother process.
Even if you’re shipping products from outside Spain, having the right tax setup is crucial to comply with local laws.
For startups wondering how to sell products on amazon legally, this step is non-negotiable.
Preparing your business for legal requirements may sound boring, but it keeps you out of trouble.
Having your VAT sorted also ensures your customers get a compliant purchase experience.
3. Know the Product Categories and Restrictions
Amazon Spain allows the sale of thousands of items, but some restrictions apply.
For example, certain categories like electronics, cosmetics, or health supplements often require approval.
Before listing your products, make sure you check if your items are restricted or need additional documentation to sell.
Understanding the rules will prevent delays or account issues later. Restricted product lists are available on Amazon’s help pages, so they’re easy to check whenever needed.
If your product falls into a category requiring approval, Amazon will guide you through providing the necessary certifications or documents.
Taking this step will save you time and increase your likelihood of success as you gain insight into how to sell on amazon for free.
4. Have an Inventory Management Plan
Good inventory management is the backbone of selling on Amazon Spain. Startups should decide early if they want to use Fulfilled by Amazon (FBA) or handle shipping themselves.
FBA allows you to send products to an Amazon warehouse, where they take care of packing, shipping, and customer service for you.
This option saves time but comes at a cost, so weigh the pros and cons based on your budget.
On the other hand, self-fulfillment gives you more control over shipping but requires more effort.
Whichever path you choose, ensuring your products are well-stocked and available is key to growing sales.
Leveraging the right startup growth tools, like inventory management software, can make all the difference for efficient operations and sustained growth.
5. Prepare Quality Listings with Localization
Your product listings should speak to Spanish buyers, literally. Every detail matters, from product titles to descriptions, photos, and pricing.
Make sure your content is written clearly and in perfect Spanish to appeal to customers in Spain.
Avoid using automated translations, as they may not capture professional tone or cultural nuances.
High-quality images and clear bullet points about what your product offers should also be a part of your listings.
Including the right keywords in your descriptions, like “how to sell on Amazon Spain,” can help improve your visibility to potential buyers.
For those seeking startup growth tips, outstanding listings with localization offer a highly effective way to capture customers’ attention and drive sales.
6. Price Your Products Competitively
Having competitive prices makes a huge difference when you’re trying to sell on Amazon Spain, as customers often compare several options.
Research similar products to see the usual price range before setting yours.
Tools like Amazon’s pricing errors report and competitors’ reviews can provide additional insights.
Offering deals or discounts, especially when starting, can attract more buyers and build your reputation quickly.
Remember to include VAT in your price and calculate shipping costs if you’re self-fulfilling orders.
Lower prices often help your products rank higher, but don’t compromise profit so much that you can’t sustain the business.
Striking the right price balance is essential for startups exploring how to sell on Amazon Spain successfully.
7. Set Up a Reliable Payment Method
To receive earnings from your sales, you’ll need a bank account linked to your Amazon Seller account.
Amazon supports multiple currencies, so even if you work from outside Spain, the system automatically converts payments into your local currency.
Double-check that your account details match your registered Seller account name to avoid payout issues.
Using Amazon’s Currency Converter or other tools can help you manage exchange rates efficiently.
Payments are disbursed every 14 days, so make sure your bank account is ready to handle periodic transactions.
Be mindful of fees both from Amazon and your bank when withdrawing funds. With this step sorted, you’re financially ready to sell on Amazon Spain and start growing your business.
8. Comply with Amazon’s Rules and Guidelines
Amazon takes its seller policies seriously to ensure customers have a good experience.
Make sure you read and understand all the guidelines for sellers, as breaking the rules could result in account suspension or removal.
From marketplace fees to return policies, every detail matters. Follow Amazon’s tips for on-time delivery and excellent customer service to maintain high ratings.
Negative reviews or a poor seller score can hurt your business, so respond to customer complaints politely and resolve issues quickly.
Keep a close eye on performance metrics, such as the number of positive reviews and shipping times.
Being reliable and following Amazon’s rules is key to selling successfully in Spain.
9. Use Marketing Tools Like Sponsored Ads
To stand out, you’ll need to promote your products actively. Amazon offers tools like pay-per-click (PPC) advertising, it improves the visibility of your product in search results.
To determine what works best, start with a modest budget and adjust as needed. Making your product descriptions and titles more keyword-relevant, like “how to sell on Amazon Spain,” can also improve search visibility.
Combined with great customer reviews, these ads can help you reach more customers quickly.
Promotions, discounts, and social media marketing can further drive sales and build your brand. With consistent marketing efforts, you’ll see your sales grow steadily over time.
10. Monitor Analytics to Improve Performance
Understanding what’s working and what’s not is crucial to long-lasting success. Regularly review Amazon’s Seller Central dashboard for data on sales, traffic, and customer feedback.
Analytics tools can help you identify top-selling products or areas where improvements are needed.
Use these insights to fix issues like slow shipping times or underperforming items.
Additionally, staying informed about trends, seasons, and customer behavior in Spain can guide your next steps.
Continuously improving your strategy based on data will help keep your business competitive.
By tracking your performance, you’ll have a better idea of how to sell on Amazon Spain more effectively.
What Are Amazon Spain’s Selling Fees, And How Are They Calculated?
Amazon Spain’s selling fees depend on the type of products you sell and the plan you choose, so understanding them is crucial for startups learning how to sell on Amazon Spain.
You can choose between two plans: the Individual plan, where you pay €0.99 per item sold, or the Professional plan, where you pay €39 per month, no matter how many items you sell.
On top of these fees, you’ll also pay a referral fee, which is a percentage of each sale.
The product category determines this percentage, typically ranging from 7% to 15%, and is automatically deducted by Amazon when a sale is made.
Amazon Spain also charges a closing fee for media products like books and DVDs, as well as storage and shipping fees if you use Fulfillment by Amazon (FBA).
These FBA fees cover everything from storing your products in Amazon’s warehouses to packing and shipping them to customers, which can save you time as you grow.
If you’re wondering how to sell on Amazon Spain successfully, it’s essential to calculate all these fees and set your prices accordingly to ensure profit.
By knowing these details upfront, startups can better prepare for the costs and focus on building a successful business on Amazon Spain.
What’s The Best Way To Choose And Source Products To Sell In Spain?
The best way to choose and source products to sell in Spain is to start by researching what people in Spain are buying the most.
Look at popular trends, seasonal products, or items that solve everyday problems, as these are often in high demand.
It’s also smart to check online marketplaces like Amazon to see which products are already selling well, which can give you ideas about what might work for you.
If you’re wondering how to sell on Amazon Spain, focus on products that are unique or have something better than what’s already available, such as better pricing or quality.
Once you have a product idea, find reliable suppliers who can offer good prices and quality standards, so you can be competitive and still make a profit.
You can source products from local Spanish suppliers to reduce shipping costs or look at manufacturers abroad, such as in China, and partner with trusted shipping companies.
By carefully studying the market, keeping your costs low, and making sure your product stands out, you’ll be in a strong position to succeed on platforms like Amazon Spain.
How Can I List My Products In Spanish And Ensure The Translations Are Accurate?
To list your products in Spanish and ensure the translations are accurate, start by using Amazon’s built-in tools, such as the Translate & Publish feature, which helps you translate product listings into Spanish easily.
If you’re learning how to sell on Amazon Spain, this feature simplifies the process by allowing you to target Spanish-speaking customers without much hassle.
However, it’s always wise to double-check automated translations because they may not capture the right tone or product details.
Hiring a native Spanish translator or a professional translation service ensures your product descriptions sound natural and accurate.
Accurate translations can also help you stand out when learning how to sell on Amazon Spain, as clear and localized listings improve customer trust and sales.
Additionally, research commonly used keywords in Spain so more buyers are drawn to your listings when they show up in pertinent searches.
Finally, test your translated listings by asking native speakers for feedback, so you can adapt and improve over time.
How Can New Startups Help My Business?
New Startups can help your business grow by providing tools, resources, and actionable advice designed to make starting and running a business easier.
Whether you’re looking to make sales or figure out how to sell on Amazon Spain, their step-by-step guides and expert tips can lead you in the right direction.
They offer strategies to help you identify your audience, connect with customers, and market your products effectively.
If your goal is to bring in more money, New Startups breaks down proven methods like improving your website, creating offers, and selling on platforms where your buyers already shop.
For businesses trying to grow sales, they share specific tips for pricing, promotions, and selling online, including marketplaces like Amazon Spain.
Their advice is simple to follow, so you can take action quickly and see results without feeling overwhelmed.
Whether you’re just launching or looking to improve, New Startups is an excellent resource to help you succeed.
Conclusion
Growing a successful business can feel challenging, but having the right guidance makes it much easier to achieve your goals.
If you’re trying to figure out how to sell on Amazon Spain, New Startups provides practical tips and easy-to-follow steps to help you get started.
They are aware of the demands of new businesses and provide simple advice on connecting with customers, creating great products, and choosing the best platforms to sell on.
Their resources also include ways to boost sales, like using smart pricing strategies and setting up online promotions that attract buyers.
By using their insights, you can focus on growing your income and building a sustainable business without feeling lost or overwhelmed.
Whether you’re new to online sales or ready to expand into marketplaces like Amazon Spain, this platform has the knowledge to guide you.
With New Startups, you’ll find the tools, resources, and advice you need to make progress and reach your business goals.