How to Sell on Amazon: Insider Tips for Success

Last Updated on April 7, 2025 by mia

Selling on Amazon can be life-changing, but many new business owners find it scary.

The platform is home to over 300 million active customers, yet standing out among countless sellers often seems impossible.

Many struggle with how to sell on Amazon, setting up their accounts, managing logistics, or creating visibility for their products.

Success requires more than just listing an item; it needs a clear strategy and support.

New Startups offers practical solutions to tackle these challenges, connecting new entrepreneurs with resources and opportunities to grow.

8 Tips on How to Sell on Amazon

1. Create an Amazon Seller Account

Your first step to selling on Amazon is setting up an Amazon Seller Account.

Head to Amazon’s Seller Central website and choose between an Individual or Professional plan, depending on how many products you expect to sell each month.

Take a moment to organize important business details like your tax ID, bank account information, and contact info before signing up.

This ensures there won’t be delays in the setup process. Once your account is live, you’ll have access to tools that help list products, manage orders, and track sales.

Take time to explore Seller Central to understand how it works. A well-prepared account sets the foundation for your success, especially if you’re considering a B2B startup marketing strategy to expand your reach.

2. Choose What to Sell

Picking the right products is one of the most important parts of learning how to sell on Amazon.

Start by researching demand for items that fit your business niche. You can use tools like Amazon’s Best Sellers list or search volume tools to spot trending products.

Make sure your product is something that solves a problem or appeals to a specific customer group.

Check the competition by looking at similar items and finding ways to offer something unique, like a lower price or better features.

Avoid oversaturated markets unless you truly stand out. By selling items people are already looking for, you can increase your chances of scoring more sales, especially if you align with a tech startup marketing approach.

3. Source or Create Your Products

Decide how you’ll get the products you want to sell. You can make them yourself, source them from manufacturers, or buy in bulk from wholesalers.

If you’re looking for suppliers, platforms like Alibaba or trade shows can connect you with trusted sources.

Be sure to keep quality in mind since bad reviews can hurt future sales. Also, calculate your sourcing costs carefully, including shipping and storage fees, so your business stays profitable.

Building reliable relationships with suppliers can ensure your inventory stays consistent. Always test your products before listing to avoid surprises.

Following a startup marketing guide can help you streamline this process effectively.

4. Create Detailed Product Listings

An attractive product listing is key to catching customers’ attention and making sales.

Add high-quality photos from different angles, so buyers can see exactly what they’re getting.

Write clear and detailed descriptions that highlight features, benefits, and why someone should buy your product.

Use specific keywords like “How to Sell on Amazon” or product-related terms to help your listings show up in search results.

Consider adding a bullet point list for quick explanations of your product’s most important features.

A well-made listing improves your chances of customers clicking “Add to Cart.” Regularly update your listings to keep them fresh and competitive.

Leveraging startup influencer marketing can also boost visibility for your products.

5. Decide on Fulfillment Options

Amazon offers two main ways to handle orders. You can manage shipping yourself (Fulfilled by Merchant) or use Amazon’s Fulfillment by Amazon (FBA) service.

FBA lets Amazon store, pack, and ship your products, which is great for saving time and providing fast delivery to customers.

However, FBA comes with fees, so make sure to calculate if the added convenience fits your budget.

If you prefer keeping control over shipping, make sure your process is fast and reliable to keep customers happy.

Deciding the right method can streamline your sales and keep your workflow efficient.

Many startups find FBA a great option while scaling their businesses, especially those in the AI marketing startup space.

6. Price Your Products Competitively

Pricing plays a big part in how to sell on Amazon successfully. Look at similar products on Amazon to understand where your pricing should fit.

Staying too high might scare customers away, while going too low can hurt your profit margins.

Factor in production, shipping, and Amazon’s fees when setting your price. You can also use Amazon’s automated pricing tools to adjust prices and stay competitive.

If possible, offer promotions or discounts to attract first-time shoppers. Fair and competitive prices can increase your sales without sacrificing your bottom line.

Keep an eye on trends to make smart price adjustments over time.

7. Focus on Customer Service

When selling on Amazon, customer satisfaction must always be your top priority.

Respond quickly to questions and concerns from shoppers to build trust. Deliver on your promises by shipping orders on time and providing accurate descriptions.

Positive reviews can boost your sales, so aim to create the best experience possible for your customers.

If you’re using FBA, Amazon will handle returns, but you should still monitor feedback to make improvements where necessary.

Handling complaints professionally can turn unhappy customers into repeat buyers.

A good reputation makes other customers more likely to choose your products over others.

8. Promote and Grow Your Listings

Amazon’s marketplace is competitive, so promoting your products can help drive sales.

Use Amazon Advertising to create targeted ads that reach customers searching for products like yours.

Running flash sales or offering coupons can encourage people to buy. You can also ask happy customers to leave reviews, which improves your product ranking and builds trust.

Consider using social media or email newsletters to direct traffic to your listings.

Tracking your performance using Amazon tools lets you see what’s working and where to improve.

Promoting consistently will help build momentum and grow your business further.

How Much Does It Cost To Start Amazon Seller?

To start as an Amazon seller, most businesses will need between $500 and $3,000, depending on what they plan to sell and how they set up their business.

First, you’ll need an Amazon Professional Seller account, which costs $39.99 per month, plus selling fees that vary by product category.

You should also budget for inventory, as buying products in bulk from suppliers often saves money in the long run.

If you’re planning to invest in packaging, branding, or professional product photos, you’ll need to account for those costs too.

Learning “How to Sell on Amazon” can also include paying for tools like product research software or even a simple advertising budget to help your listings stand out.

For startups, it’s a good idea to start small, test the market, and then reinvest profits to grow your business wisely.

Knowing how much it costs to get started and understanding “How to Sell on Amazon” can help you make informed decisions and avoid overspending.

How Does Amazon Pay You As A Seller?

Amazon pays sellers through direct deposits to their bank accounts, and the process is simple and easy to follow.

After you set up your seller account and list your products under “How to Sell on Amazon,” any sales you make will go into your seller balance.

Amazon holds your earnings for a brief period, usually two weeks, to account for returns or refunds.

Once the holding period is over, they transfer your funds directly to the bank account you provided.

Payments generally include the sales price of your products minus Amazon’s fees like referral and fulfillment fees.

To make sure you get paid on time, keep your banking details updated and monitor your account balance regularly.

If you’re just learning “How to Sell on Amazon,” understanding their payment schedule ensures your business runs smoothly and you can plan your cash flow effectively.

Is Amazon Selling Actually Profitable?

Yes, selling on Amazon can be very profitable if you have the right strategy and put in the effort needed to succeed.

Many startups find it to be a great way to reach millions of customers without the need for a physical store or huge upfront costs.

To understand how to sell on Amazon profitably, focus on choosing products with high demand and low competition, which can help you stand out.

Pricing your products competitively and keeping your costs, like shipping and storage, under control also plays a big role in your profit.

It’s important to optimize your Amazon listing with strong keywords and clear product descriptions so customers can easily find and trust your business.

Providing excellent customer service and encouraging satisfied buyers to leave positive reviews will also help you grow and make more sales.

When you learn how to sell on Amazon effectively, your startup has the potential to grow significantly and become a steady source of income.

How Can New Startups Help My Business?

New Startups can help your business by providing simple and practical advice that gets results, whether you’re just starting out or trying to grow.

They offer valuable resources on how to sell on Amazon, showing you step-by-step ways to list products, attract buyers, and boost sales.

With their guidance, you’ll learn proven methods to reach your customers, making it easier to turn interest into real revenue.

They also connect you with tools and strategies tailored to small businesses so you can quickly find what works best without wasting time.

By focusing on easy-to-follow plans, they help you understand how to grow your sales through platforms like Amazon while avoiding common mistakes.

Their expert tips make it simple to compete, even if you’re a beginner, so you can start making money faster.

Whether you need advice on selling online or creating a strong sales plan, New Startups is a one-stop resource that sets your business up for success.

Conclusion

Selling on Amazon can be a great way to grow your business if you follow the right steps and strategies.

From creating a detailed product listing to managing customer feedback, learning how to sell on Amazon is all about paying attention to every detail.

New sellers should focus on selecting the right products, pricing competitively, and ensuring timely delivery to build trust with buyers.

Equally important is staying updated with Amazon’s policies and tools, which can help improve visibility and sales.

By learning from experienced sellers or investing in the right resources, startups can save time and avoid common mistakes.

If you’re wondering how to start or improve your sales, guidance and support can make a big difference.

New Startups provides advice and resources to help you succeed in selling on Amazon with confidence and ease.