Last Updated on May 26, 2016 by Tim
Let’s meet Startup, IThanks:
Website: www.ithanks.com
In a few sentences, tell us what your start-up is all about!:
IThanks is a personalized electronic system that allows citizens to send Thanks from person to person. The life of each person on the planet is important. For this reason the product was created to improve lives of people worldwide. To change the world it is necessary to begin with yourself. We urge to be grateful to the whole world – And the world will surely be grateful to you.
When was your startup founded? And what stage is your startup currently at?:
2015
Why did you choose this particular idea and concept to build your start-up on?:
PAINS WE SOLVE:
1.BAD ECONOMY
2.TARGETING WRONG DEMOGRAPHICS
3.NOT COOL ENOUGH
4.MISSING A POPULAR RISING CULTURAL TREND
5.LACK OF MONETIZATION
1.BAD ECONOMY
People and businesses are struggling to survive and thrive in the current financial climate. Examples: Groupon, Living Social, Swagbucks.
Today people struggle to gain additional income, and are constantly in search of ways to cut expenses without losing the quality of products and services. Programs allowing users to earn income at the smallest expend of time and forces are relevant now. When a person says Thanks to another individual he is grateful to him and only you or a small group know about it without sometimes receiving monetary compensation.
IThanks allows users to gain additional income every time another registered citizen is told Thank you (IThanks). 1 IThanks = 0.10 cent USA.
2.TARGETING WRONG DEMOGRAPHICS
If companies spend thousands of dollars on an ad campaign but target the wrong audience, it is a waste of time and money. Examples: Swagbucks, Rewardable, Google Rewards
Global growth of persuasive advertising discourage potential clients . Moreover, the population has a negative attitude to the product as well as the brand in general. This has a negative impact on sales of the companies by not advertising efficiently.
IThanks uses standard advertising, along with a unique development that allows users to achieve maximum efficiency in advertising. We reach it by the detection of target audiences and by motivating the potential client to acquire the products and services.
3.NOT COOL ENOUGH
Trends change at lightning speed and products have to keep up with the cool factor. Examples: Whatsapp, Snapchat
It is rather difficult for many people to express empathy to a pleasant person in an offline world. At the moment only the brave get acquainted offline. More and more people prefer getting acquainted using the Internet because people feel more relaxed on a network that allows them to break a psychological barrier.
In our mobile applications there is a special messenger that allows users to communicate with other citizens of the IThanks system after sending them gratitude (IThanks). The function of geolocation is used in our applications, which allows the ability to see the closest citizens of the IThanks system. For users who are shy and hesitant to make the first step this is the easiest to meet people. This is an excellent reason for acquaintance to begin with gratitude.
4.MISSING A POPULAR RISING CULTURAL TREND
When a trend is hitting its peak, if businesses, brands, entertainers, etc. aren’t there to take advantage of it, they might as well not exist. Examples: Facebook
Many people aim for recognition on there merits in their professional career. At the moment some employers has a system of motivation of employees by detection of the best and a creation of victory stand .
In IThanks the system of a rating of citizens is developed. It allows for the same competitive effect. The rating is based on amount of gratitude received from other people. The rating of IThanks has 3 levels. 1 – The general rating of citizens of the system, 2 – the Rating of friends, 3 – the Rating by profession. Calculations happen once a month. Winners of a rating are displayed on our website and rewarded.
5.LACK OF MONETIZATION
You may have users and likes but converting them to dollars is a whole other ballgame.
Many companies have a vast amount of clients, but sometimes don’t offer a sufficient way to optimize monetization. The way of monetization by persuasive advertising leads to a reduction of number of clients. We provide to our partners a source of additional monetization and increase the attractiveness of the business of our partners by integration. Thus clients of our partners can thank each other and earn additional income while partners receive a commission.
All charitable companies exist from a donation of people. People support views and actions of the charitable companies, but some people don’t want to spend time for input of the data to make a donation.
Our citizens can send electronic Thanks to any of our partners by selecting Thanks to integrate into their system. It makes it easy to help charitable organizations and have an assessment of work from partners that’s very easy and fast.
