Last Updated on March 31, 2016 by Tim
Let’s meet Startup, MobiZippy:
Website: https://mobizippy.com
In a few sentences, tell us what your start-up is all about!:
MobiZippy is a technology platform that merchants can use to build super-fast mobile apps in record time and at a very affordable cost.
MobiZippy’s mobile apps are native apps providing great performance and features an offline catalog that ensures users get the best possible mobile shopping experience no matter what the network conditions. Covering from mobile Web to iOS and Android native apps, MobiZippy apps feature one of the best conversion rates in the industry.
Online merchants stand to save time and cost by choosing MobiZippy for their mobile strategy. MobiZippy’s simple subscription based pricing model ensures that merchants do not have to shell out huge development costs to get world-class, super-fast apps. The subscription includes various feature updates as time goes by, increasing the value of the subscription.
When was your startup founded? And what stage is your startup currently at?:
July 1, 2015
Let us know a bit about your team, who are the key team members and what is their role?:
Shuveb Hussain is co-founder and CMO of MobiZippy. His mix of technology and marketing experience comes from running startups previously. His techno-marketing experience helped him launch several enterprise and consumer products. At MobiZippy, he takes care of the marketing strategy and execution, apart from heading DevOps as well.
Prior to MobiZippy, Shuveb was head of Cloud Computing at K7 Computing which he joined after his company Binary Karma which developed a PaaS product, was acquired by K7.
Arun Venkataswamy is the co-founder and CTO of MobiZippy. With experience ranging from embedded systems to large-scale enterprise systems, Arun’s day-to-day work at MobiZippy sees him manage the technical strategy and implementation of the MobiZippy platform.
Prior to MobiZippy, Arun co-founded Lyra Innovations, which was an edutech product company. There, Arun dealt with the vagaries of product development and go-to-market in the tough education space.
Finally, do you have any other comments or information about your product that you would like to add?:
You are an online merchant who cares about your end-user’s experience. You will love MobiZippy for a variety of reasons.
Great performance even at terrible network conditions
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The very reason you choose MobiZippy is because you know your users are going mobile and that they need to have a great experience. But well beyond your control are network conditions that could result in poor Internet connectivity. Your user’s experience with your apps suffer as a result and the lay consumer won’t understand if the problem was with the app or with Internet connectivity. Either way, it leaves your users feeling bad about your service.
With MobiZippy though, the apps are pre-loaded with your catalogue. We put some really advanced technology to work to try and pack the most popular products (in the thousands) with their associated primary images, description and other data right into the app. Your users will need an Internet connection only when they actually need to check out, which take a fraction of the time compared to the time that they spend looking around for products and adding them to cart.
Deep Linking and Smart Banners
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Whether your users have your apps installed or not, the idea is that, with MobiZippy your users have a great mobile commerce experience. The reason is that with MobiZippy you are fully covered on the mobile Web front, with our super-smooth HTML5 app. On mobile devices, the HTML5 app, with the aid of Smart Banners, will always prompt your users to install MobiZippy generated native apps so that user experience can be even more compelling when users open your ecommerce store via the mobile browser. If the app is installed, it opens up, else the user is taken to the install page on the mobile platform’s app store.
With Deep Linking, when your users are passed on the link of a product on your website and they have the native app installed, the app knows about the product and tapping on the link takes users directly to the product page on the app and not just the landing page where the user is most likely to completely lose context.
Finally, do you have any other comments or information about your product that you would like to add?:
Native apps, with incredible performance
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While it is possible to wrap a HTML5 app and pass them as native apps, there is no comparison with the performance of these “hybrid” apps to genuine, native apps. This huge lead in performance means that animations and transitions are smoother, apps take up fewer resources, can take advantage of the underlying mobile operating system better and overall, provide a way better experience to your user.
Because of the way hybrid apps are built, they are way slower than their native counterparts. With MobiZippy, you get 100% native apps that provide the best possible experience to your users.
Total Cost of Ownership
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When you need to build mobile apps covering popular mobile platforms like iOS, Android and then, HTML5 to cover the mobile Web, it is also important that you create apps that are world-class. Your users have come to expect very high quality apps, you’ll agree. Forming this team is not a one-time effort. This team needs to be sustained, since all major mobile OS platforms make new releases annually. This means that to stay up-to-date in look-and-feel and to take advantage of new OS features, apps must be updated annually. It is thus, fairly expensive to maintain a team of mobile app developers who can get this done for you.
With MobiZippy, things are very different. There are only 2 costs involved. One is a small setup fee and the other a recurring monthly fee that depends on the plan you choose. For this one subscription fee, you get iOS, Android and HTML5 apps that are continuously updated. There are no upgrade costs for the apps. There is only one subscription fee. For you to understand this approach better, we wrote a paper which you can read here and pass it on to the boss.
Dont wait to go to market
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Let’s say you want to outsource app development or want to get it done in-house, you have to wait to get the job done. MobiZippy however, is a platform that generates apps automatically based on existing ecommerce stores. It take a couple of emails back-and-forth to get the right look-and-feel you require, but this is no comparison to the months and months required if you are building something from scratch.
With MobiZippy, you can go to market, real, real quick.
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