20 Online Store Marketing Strategies- Popular Methods
Last Updated on April 7, 2025 by mia
Running an online store can be exciting, but it comes with challenges like standing out in a crowded market and attracting the right customers.
Without strong online store marketing strategies, even the best products can go unnoticed. With the right approach, you can turn these obstacles into opportunities to grow your online store.
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20 Best Marketing Strategies For Online Store?
1. Pick a Profitable Niche & Validate Demand
Instead of selling anything and everything, focus on a niche with high demand and low competition.
Research trends using Google Trends, Amazon Best Sellers, or Etsy’s trending products. Validate demand by seeing if people are already buying similar products.
2. Build a High-Converting Website
Your website should be:
- Fast & mobile-friendly (slow sites lose customers).
- Easy to navigate (clear categories & search function).
- Designed for conversions (use strong call-to-action buttons, trust badges, and testimonials).
- SEO-optimized (so people can find you on Google).
3. Use a Data-Driven Marketing Strategy
Leverage multiple channels to drive traffic and track what works best:
- SEO: Optimize product pages and blogs for Google.
- Paid Ads: Start with low-budget Meta & Google Ads, then scale up.
- Email Marketing: Capture emails with discounts & nurture leads.
- Social Media: Engage on platforms where your audience hangs out.
4. Leverage Influencers & User-Generated Content
Small influencers and micro-influencers (10K-100K followers) have highly engaged audiences.
Partner with them for product reviews, unboxing, or giveaways to boost your credibility and reach.
5. Optimize Your Pricing & Offer Bundles
Experiment with price anchoring (showing a higher crossed-out price next to your actual price) and bundling products together to increase sales volume.
Free shipping thresholds (e.g., “Free shipping over $50”) also boost average order value.
6. Implement Retargeting Ads & Email Remarketing
Most visitors won’t buy on their first visit. Retargeting ads (Facebook, Google Display, etc.) and abandoned cart email sequences can recover lost sales. Offer limited-time discounts to create urgency.
7. Automate & Streamline Operations
Use tools to save time and reduce errors:
- Automated email sequences (Klaviyo, Mailchimp).
- Chatbots for customer support (ManyChat, Tidio).
- Inventory & order management software (Shopify, WooCommerce, etc.).
8. Focus on Customer Experience & Build Trust
Happy customers become repeat buyers & brand advocates. Build trust with:
- Fast shipping & easy returns.
- Live chat or fast email responses.
- Great packaging & a personal thank-you note.
9. Build a Community & Brand Identity
A strong brand isn’t just a logo; it’s the feeling people associate with your store. Use:
- Consistent brand messaging & aesthetics (colors, fonts, tone).
- Behind-the-scenes content to connect with customers.
- Exclusive Facebook groups or Discord communities.
10. Track & Improve Based on Data
Use analytics to understand customer behavior:
- Google Analytics: Track website visitors & sales trends.
- Heatmaps (Hotjar): See where users click and drop off.
- A/B Testing: Test different landing pages, product descriptions, and ads to improve conversions.
11. Focus on Search Engine Optimization (SEO)
SEO isn’t as complicated as it sounds, and it’s one of the best ways to bring traffic to your online store.
When you use the right keywords in your product descriptions, blog posts, and page titles, you can improve your search engine ranking on sites like Google.
This means more people will see your store when they search for items you sell.
Start small by researching what your customers are searching for, and use those exact words on your website.
Long-tail keywords, like “affordable women’s running shoes,” tend to work better because they match specific customer wants.
Remember to make your website mobile-friendly so that consumers can conveniently shop using their phones.
SEO takes time, but it delivers a steady stream of visitors when done right. Once people find your store easily online, growing sales becomes much simpler.
12. Run Paid Ads Wisely
If you want quicker results, consider running paid ads on platforms like Google, Facebook, or Instagram.
These ads allow you to target the exact audience you want, whether it’s based on their location, age, or what they’ve shopped for before.
Make sure to set a small budget at first and test different ad types to see what works.
Eye-catching photos, videos, and clear calls to action, like “Shop now,” perform best. Paid ads can generate instant traffic, but they work even better when paired with strong SEO.
Monitor your ad performance regularly to ensure you’re not spending more than you’re earning. With the right approach, paid ads can give your online store the boost it needs.
13. Start an Email Marketing Campaign
Email marketing might seem old-fashioned, but it’s one of the most powerful tools for your online store.
Get the email addresses of consumers who come into your store by offering discounts, free shipping, or exclusive deals.
Once you have their email, send regular but not overwhelming updates about new products, sales, and promotions.
Personalized emails work best and make customers feel valued, so include their name or recommend products based on their purchase history.
Tools like Mailchimp or Klaviyo can help you automate your emails, making your life easier.
Email keeps your store at the top of customers’ minds, and it’s a direct way to drive traffic and repeat purchases.
14. Use Social Media for Growth
Social networking sites such as Facebook, Instagram, and TikTok are fantastic places to showcase your online store.
Share behind-the-scenes stories, product photos, videos, and even testimonials to build trust and engage with followers.
Consistency is key, so post regularly and reply to comments to show customers that you care.
You can also partner with influencers in your industry to promote your brand because their followers trust their recommendations.
Don’t overlook trends like Instagram Reels or TikTok challenges, as they often go viral and bring in new customers.
Social media isn’t just about posting—it’s about starting conversations that lead to more clicks and sales.
15. Use Free Content to Attract Customers
Creating free, helpful content, like blogs or how-to videos, is a simple way to drive traffic to your online store.
For instance, if you offer exercise equipment, create blog entries about “how to choose the right gym shoes” or create quick workout tutorials.
When customers find value in your content, they’re more likely to trust your brand. This also improves your SEO and makes your store more visible online.
Canva and other tools can assist you in creating visually appealing visuals for free, adding more appeal to your posts.
Make sure to share your content on social media and through email newsletters to reach an even bigger audience. By giving away helpful information, you’re encouraging customers to keep coming back.
16. Offer Discounts and Promotions
Everyone enjoys a good bargain, so take advantage of discounts and promotions to encourage purchases.
Time-sensitive offers, like “20% off today only,” create urgency and push customers to act fast.
You can also create bundles, like “Buy one, get one 50% off,” to boost sales. Share these deals on social media, emails, and at checkout to ensure customers notice them.
Limited-time promotions for holidays or special events can work wonders for increasing traffic to your store.
Make sure your deals are easy for customers to redeem, without too many complicated steps.
Discounts show customers that you care about their budget, building loyalty in the long run.
17. Provide Excellent Customer Service
How you handle your clients can help you stand out from the competition. Provide prompt, amiable assistance via live chat, email, or even on social media.
Respond to questions quickly and helpfully, as this shows customers you care.
Positive reviews and word-of-mouth recommendations often come from excellent service experiences.
If something goes wrong, like a delayed shipment or wrong product, apologize sincerely and solve the issue right away.
People are more likely to shop again when they know you’re reliable and willing to help.
Exceptional service builds trust and keeps customers returning, which is key for long-term growth.
18. Try Retargeting Ads
Not every customer that comes into your store buys something right immediately, but that doesn’t mean you lose them forever.
Retargeting ads are a smart way to remind these customers about your products when they’re browsing elsewhere online.
These ads often show the exact items they viewed or similar ones they might like.
Platforms like Google Ads or Facebook can help you set up retargeting campaigns that target people who’ve already shown interest in your store.
Retargeting keeps consumers aware of your brand, increasing the chances they’ll return and buy. It’s an easy way to get more sales from people already familiar with your products.
19. Encourage Customer Reviews
An internet store might succeed or fail based on its positive ratings because new customers rely on them to decide if they trust you.
After a purchase, send an email asking customers to leave a review on your website or platforms like Google or Yelp.
Make it easy by including a direct link to where they can write the review. If possible, reward reviewers with a small discount or freebie to encourage them further.
Displaying reviews on your product pages gives new visitors the confidence to buy.
Engaging with reviews, even negative ones, shows that you care about customer feedback. Building a collection of strong reviews will improve your store’s reputation over time.
20. Build a Loyalty Program
Loyalty programs encourage repeat purchases by rewarding returning customers.
Start simple by offering points for every purchase that customers can redeem for discounts or free products later.
Highlight the benefits of joining your loyalty program on your homepage and social media.
Current clients are more inclined to make additional purchases when they feel appreciated and rewarded.
You can also use the program to encourage referrals by offering points when customers invite friends to shop.
Over time, these programs strengthen relationships and ensure customers keep coming back.
Loyal customers are often the most profitable and will spread the word about your store to others.
Which Social Media Platforms Work Best For Promoting An Online Store?
1. Facebook
Facebook is a go-to platform for businesses of all sizes. It lets you create a business page to showcase your online store, share updates, and engage with customers.
The platform’s advanced ad tools make it easy to target specific groups based on age, location, interests, and even online shopping habits.
Groups and community pages help you build a loyal audience around your products.
It’s also a great space to post helpful content, such as tutorials or fun uses for your products.
Facebook’s Marketplace feature can help you promote items directly to people who are actively shopping.
When creating your strategy, consider how Facebook might fit into your startup marketing budget. From ads to live videos, it offers plenty of ways to attract a following.
2. Instagram
Instagram is perfect for visually showcasing your products. Since this platform focuses on images and short videos, you can grab attention with stunning product photos or creative Reels.
Features like hashtags allow you to reach more users who might be interested in your store.
Adding shoppable tags to posts makes it easy for customers to buy directly from your photos.
Stories and live videos give you a chance to connect more personally with your audience.
Collaborating with influencers can also bring credibility to your brand and expand your reach.
Whether you’re focusing on startup marketing services or reaching a casual audience, Instagram’s visual appeal makes it a must-try platform.
With consistent posting and engagement, Instagram can drive traffic to your website or product pages.
3. TikTok
TikTok is all about short, entertaining videos, and it’s quickly becoming a hotspot for eCommerce brands.
It’s a fantastic way to reach younger audiences and go viral through creative, shareable content.
Many startups use TikTok to showcase how their products work or create fun challenges related to their store.
You don’t need flashy equipment to succeed here–simple, authentic videos often perform better.
The platform’s algorithm focuses on showing content to people who are most likely to enjoy it, which makes it easier for your posts to gain traction.
If your business involves tech startup marketing, TikTok offers a great way to grab attention with behind-the-scenes content or product demonstrations.
Adding humor or engaging storytelling to your videos can keep viewers hooked and curious about your brand.
4. Pinterest
Pinterest works like a digital vision board and is fantastic for online stores that focus on creative or lifestyle-driven products.
People use this platform to find inspiration, DIY ideas, or products to buy for their homes, wardrobes, or hobbies.
By creating “pins” that link directly to your store, you can drive more traffic to your website.
Eye-catching photos with helpful descriptions perform well, especially when you optimize them with searchable keywords.
Boards that organize your products by theme help customers see what you offer at a glance.
Pinterest is known for having a high conversion rate, as many users visit it with the intent to shop or plan purchases.
For eCommerce businesses with a focus on SaaS startup marketing, Pinterest can be an underrated but powerful tool.
If you sell unique items or focus on aesthetics, this platform can be an excellent part of your online store marketing strategies.
5. YouTube
YouTube allows you to create longer videos to explain or demonstrate your products in detail.
Tutorials, unboxings, or how-to videos not only attract viewers but also help them understand the value of what you’re selling.
It’s an especially helpful platform for products that require a bit of explanation or setup.
With proper keywords, your videos can show up in both YouTube and Google search results, bringing even more customers to your site.
Adding links to your product pages in the video description makes it easy for viewers to shop.
If your business leans toward a B2B startup marketing strategy, YouTube is an excellent platform for sharing case studies or product application videos.
Building a subscriber base helps your store stay on people’s radar over time. Consistent, quality videos can make a big impact.
6. Twitter
Twitter is great for sharing quick updates, announcements, or engaging directly with customers.
If your online store frequently has new arrivals, limited-time offers, or events, Twitter can spread the word fast.
Using hashtags allows you to participate in trending conversations and get discovered by users outside your current audience.
Quick replies and chats with customers can help build trust and loyalty with your brand.
Running promotions and sharing user-generated content (like customer reviews or photos) keeps followers interested.
While it’s not as visual as Instagram or TikTok, Twitter is great for boosting your brand’s personality.
For startups looking to focus on active engagement within tech circles, Twitter can be a powerful piece of a tech startup marketing plan.
If you’re ready to share your story in real time, Twitter is a solid choice for online store marketing strategies.
7. LinkedIn
LinkedIn isn’t just for job seekers–it’s also a powerful tool for connecting with professionals and other businesses.
If your online store targets business owners or sells products like office tools, LinkedIn is worth exploring.
You can share updates about your products, join relevant industry groups, or highlight your team’s story.
B2B startups often use LinkedIn to showcase their brand’s expertise and reliability. Sharing content like articles, tips, or success stories positions your store as an authority in your niche.
Running LinkedIn ads can help you reach the right professionals at the right time.
This platform works especially well if your products focus on professional development, education, or business tools.
When thinking about your b2b startup marketing strategy, LinkedIn is an invaluable platform to build trust with potential business customers.
8. Snapchat
Snapchat is another option for tapping into younger audiences and sharing quick, easily digestible content.
Short videos or “Snaps” about your products can help create excitement and urgency, especially with limited-time offers.
The platform’s fun filters, stickers, and AR features allow for creative product showcasing.
Snapchat ads are easy to design and work well for driving website traffic. Stories, which disappear within 24 hours, can keep followers coming back to check what’s new.
It may not be as popular for all store types, but if you’re looking to build excitement in fresh and unique ways, it’s worth trying.
Adding Snapchat to your online store marketing strategies could help you stand out in a competitive space.
What Kind Of Content Should I Post To Get More People To Visit My Store?
To get more people to visit your store, focus on creating content that grabs attention and solves problems for your audience.
Share helpful tips, tutorials, or how-to guides related to your products, as these show your expertise and keep people interested in what you offer.
Posting customer success stories or reviews can also build trust because people love seeing real-life examples of how your products or services work.
Use social media to share behind-the-scenes stories or product updates, which make customers feel connected to your brand.
Offering special deals or exclusive discounts through your posts is another effective way to encourage visits while incorporating smart online store marketing strategies.
Don’t forget to use eye-catching images or short videos to make your content stand out and get more clicks.
Lastly, remember to engage with your audience by answering questions and responding to comments, so people see that you care and are active online.
How Do I Set Up Discounts Or Promotions To Increase Sales Without Hurting My Bottom Line?
To set up discounts or promotions that can increase sales without cutting into your profits, start by creating offers based on your product margins.
Focus on deals like “buy one, get one 50% off” or bundling products, as these options encourage higher spending while protecting your bottom line.
Be smart about timing your promotions during slow sales periods or around holidays, when people are looking for deals.
Using online store marketing strategies, you can promote these discounts through email campaigns, social media, and your website to reach your audience effectively.
Another tip is to set minimum purchase requirements, such as “free shipping on orders over $50,” which encourages customers to spend more.
Track the results of your promotions by analyzing what works best, so you can fine-tune future offers and avoid wasteful discounts.
Finally, keep your marketing clear and exciting, ensuring customers see the value of what you’re offering instead of just a price cut.
How Can New Startups Help My Business?
New startups can bring fresh ideas and energy that your business might need to grow.
They often focus on innovative products or services, which can complement what you’re already offering.
Partnering with a startup can also open the door to new customers through creative online store marketing strategies, helping you increase your sales.
Startups tend to experiment with modern tools and technology, which can help attract more buyers while improving how you sell.
By collaborating with them, you can stay ahead in the market and discover smarter ways to run your business.
They also understand how to use effective online store marketing strategies, such as social media promotions, email campaigns, and targeted ads, to drive traffic to your store.
Working with a new startup isn’t just exciting; it’s a smart move to gain more income while reaching more people who are ready to buy.
Conclusion
Mastering online store marketing strategies is crucial for any new business aiming to grow and reach more customers.
By focusing on tactics like social media promotion, email campaigns, and user-friendly website designs, startups can attract and retain loyal buyers.
Every step you take to improve your store’s visibility can lead to better sales and stronger customer connections.
It’s important to experiment, keep track of what works, and adjust your strategies to meet your goals.
With the right approach, even small changes can make a big difference in how your online store performs.
For startups, having a clear plan ensures you’re not just spending time and resources without seeing results.
New Startups offers helpful advice and tools to simplify and supercharge your online store marketing strategies. Explore how they can support your business growth today.