Last Updated on August 6, 2018 by Tim

Benefits of Integrating Sales Enablement Tools using a CRM

In order to effectively increase your sales, you need to provide your sales representatives with more than training and proper sales materials. They need to be able to easily communicate and collaborate with your marketing team, because that way, both your sales and marketing teams can be much more productive and efficient; not to mention that they will be more effective in attracting quality leads and converting them into customers.

One of the best ways to help your sales representatives is to integrate your CRM (Customer Relationship Management) software with sales enablement software. This integration can result in various benefits, but there are some benefits that are the most important ones for your overall business, so take a look at what those are.

Improved Productivity of Your Sales Team

If you integrate sales enablement or, as it is also referred to as sales management software, with your CRM software, you will significantly help your sales team improve productivity. They will no longer lose quite a lot of time on building quotes, as well as handling orders, and sharing products because the integration will automate every single task regarding sales.

This means that you will be able to keep track of every single sales process since every task they complete using a sales enablement tool automatically updates your CRM. What’s more, such automation will greatly help your sales team because they need not report on every sale. Thus, they will have more time to close more deals. With their improved productivity, your business can grow faster and you can improve your ROI.

More Simplified Sales Process

When your sales representatives find the sales materials they need for every single point in the sales process, not only can they become more organized and productive. They can also close a lot more sales. Integrating a sales enablement tool with your CRM enables them to accomplish that since they can use the tool to find sales materials within your CRM system.

Since both sales enablement tools and CRM tools are very easy to use, finding what they need in no time is possible and this combination greatly helps simplify every sales process; therefore, it helps them in terms of efficiency and productivity.

Stronger Relationships with Your Customers

The kind of relationship you have with your customers can make or break your entire business. It is essential that you always work on improving your customer relationships because—after all, your customers represent the heart of your business.

You can successfully strengthen customer relationships by integrating sales enablement software with CRM software. How can these types of software help in building stronger bonds with your customers? Everything done using sales enablement software is automatically tracked and your CRM software gets updated.

There is no longer a need for CRM updating and provide duplicate sales reports. This leaves them with much more time to actually communicate with potential customers. Once your sales representatives have more time on their hands to communicate with potential leads, they will become effective and actually close tons of deals. Customer relationships become stronger which will certainly result in a larger customer base and increased sales and ROI.

Improved Customer Experience

This goes hand in hand with the previous benefit because, if your customers place their trust in your brand and stronger relationships are enhanced, you should be able to deliver what you have promised and provide them with the best possible customer experience. If you manage to do that, they will be satisfied with your brand; thus, they will become loyal customers who will always turn to you when they need to solve their customer pain points.

Integrating sales enablement software with a CRM enables sales representatives to customize every customer’s experience and meet their every need. Your sales reps can learn more about your customers by checking out reports on every customer profile with the use of a sales enablement tool and they don’t even need to go back to their office for the right sales materials.

This integration is very useful for yet another reason which is providing your customers with high-quality customer service that results in a more enhanced experience with your brand. When you make your customers happy, you can be sure that they will be happy to do business with you over and over again, so, make sure you combine sales enablement and CRM as soon as you can.

Reduced Risk of Making Costly Mistakes

No matter what field of business you are in and what tasks you are trying to complete, some mistakes are bound to happen. However, while many mistakes can be easily undone, without your business suffering great consequences, others can’t and these negatively affects your business. Not only can they be very expensive to overcome, but they can also cost you your reputation.

This is also where the integration of sales enablement software with a CRM can come in handy. Your sales reps don’t need to worry about placing wrong orders or making any other mistake that can negatively compromise your bottom line as they can use a sales enablement tool to get the right piece of information into the CRM system. Consequently, every single sales process will be effective and numerous new deals can be easily closed.

There are certainly a lot more benefits of integrating sales enablement tools with a CRM, but these are definitely the most crucial ones that you should consider when deciding whether or not you should go through with the integration. In fact, the question should not be whether or not you should do use it, but rather when you should do it. The answer is right now because it will certainly help you improve your overall business.

Author Bio: David is a Technical Support Executive with a combined experience of more than 7 years. He is currently working with ProProfs.com – a knowledge base software. David enjoys reading, writing and is an active blogger.

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